Top 6 Global Card Manufacturing and Personalization Trends for 2023

Feb 22, 2023

This news is quoted from ICMA's blog

The global card manufacturing and personalization industry’s mission is clear for 2023—to serve clients with the best card products, technology and designs. In order to achieve this goal, the industry must continue to innovatively adapt to local market trends and end-customer preferences.

Members of the International Card Manufacturers Association (ICMA), the leading global card association for card manufacturers and personalizers supported by suppliers and other industry participants, share the latest global trends in card manufacturing and personalization.

The top trends include:

  • Increasing security
  • Creating minimal and unique designs
  • Incorporating science and innovative technologies
  • Utilizing eco-friendly materials to support sustainability
  • Providing a user-centric experience
  • Heightening brand recognition

Canadian Bank Note Co: Ammar Ahmed, Director of Strategic Marketing and Card Design Security Program (CDSP) Lead, D&V

In the government ID and access control card market, Canadian Bank Note Co. (CBN) will continue to create value that benefits its government customers and the people they serve.

The market will demand increased security. Additionally, it will continue the trend of shifting toward well-designed polycarbonate cards to combat well-funded counterfeiters.

We anticipate a higher emphasis in requirements from the market on a vendor’s expertise and demonstrated ability to integrate security features seamlessly. Some see digital credentials as a substitute threat to the market. In contrast, we see continued progress on the mobile driver’s license and digital identity credentials as a complementary solution to the physical credential rather than as a replacement in the near future.

Giesecke+Devrient (G+D) (China) Technologies Co. Ltd.: Dong Quin, Deputy Manager of Design Center  

In smart card manufacturing, personalization and customization will be key for the upcoming years. Several of G+D’s recent ICMA Élan Awards have reflected a growing market demand and expectation for attractive and unique designs.

The company is offering special-shaped chips, transparent card bodies, double-layered gilding and other customized products and services. These innovations and uniqueness serve our clients, to strengthen their relationship with their end customers.

For instance, our awarded products are highly customized, including the “Traditional Chinese Medicine Diamond Credit Card Gift Set ” for the China Everbright Bank and the “Game for Peace Irregular Shaped Card” for the China CITIC Bank.

 

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